About John McCollum
« Vibrant | Main | Support the Fireworks! »
Friday
Jul242009

Brand Personality

We do a lot of positioning and brand strategy for our clients. We tend to put things into words before we put them in pictures. We ask lots of questions about competitors and core competencies, obstacles and opportunities.

The answers to objective questions (e.g. "Who are your top local and regional competitors? How do you beat them and how do they beat you?") come pretty easily. It's the subjective ones that take a little more work.

Questions like "What adjectives describe your product, your company and your personnel equally well?" are more difficult, require deeper reflection and longer discussion. Done right, however, this line of inquiry bears invaluable data that can provide the basis for a really great design project.

At Element, we've identified seven such adjectives, words that describe our staff, our company and the work we produce. Over the next few posts, I'll tackle each of these adjectives one or two at a time.

Element, it's people and the work it produces is: 

Vibrant

Passionate

Personal

Eclectic

Hospitable

Accomplished

Confident

Reader Comments (2)

It's reaaly great. I quote some of the content hope you don't mind lol!!

March 16, 2011 | Unregistered Commenternaruto cosplay

I'm interested in such offer,The sound quality in these podcasts is really poor. I feel bad about complaining about something that is free, but I think it is important. cuofcy cuofcy - Hermes Bags Sale.

November 11, 2011 | Unregistered Commenterlfadla lfadla

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>