Gary and Caitlin Didier loved scooters. But more than that, they loved each other. When they asked Element to help them develop a brand for their new shop, we were thrilled. We worked together to name the business, to design the visual identity and to assist in the development of a funky, yet warm retail environment.
Tragically, Gary died just weeks before the store opened. Undeterred, Caitlin moved ahead to open the store, this time with the help of Gary's son, Chris. We're proud of what the Didiers achieved, and we think that Gary would be too.