Cedarville University is a private, Christian college that is getting ready to make the big leap from NAIA to NCAA Division II. The facilities are great, the teams are outstanding, the fans are rabid. The mascot and athletic identity? Drab. Dated. Unoriginal.

Element worked closely with Athletic Director Dr. Alan Geist to reimagine the Cedarville Yellow Jacket and relaunch the university's athletic brand. The coaches are thrilled, the students are stoked -- the entire campus is abuzz.