You can feel it in the hallways and the classrooms, the laboratories and the athletic fields. It crackles. It pulses. It’s unique to HB, and it’s no accident. There’s a certain energy, an uncommon confidence, a sense of optimism and a pride of accomplishment that empowers even the youngest girl at Hathaway Brown School. It’s difficult to describe and impossible to contain. It’s what makes the School so unique.

Element worked closely with Hathaway Brown to refine and extend the School's historic crest and to create a robust brand identity for HB. We planned, wrote, designed and photographed ads, admission materials and fundraising campaigns over a six year period.