Jeni Britton Bauer is smart. She’s creative. She’s passionate. In other words, she’s our kind of people. We’ve known Jeni and enjoyed her ice cream for years, so we were thrilled when she asked us to redesign her brand and help her get her company ready to launch multiple locations and compete on a national level. Together, Jeni’s and Element crafted a vibrant, fun and classy visual identity worthy of one of Columbus’ cultural, culinary and civic treasures.