Ohio State standout, Olympic Gold Medalist and NBA superstar Michael Redd doesn't fit many of the common stereotypes of professional athletes. He's a family man, he's modest and he'd rather be known for what he accomplishes off the court. Michael and his wife Achea created the Michael Redd Foundation to "advance a culture of achievement" among youth who are, demographically speaking, unlikely to succeed in school and in the workforce. 

We worked with Mike and Achea and with COO Kristel Sargent to create a brand that would speak to students and their parents, and also to administrators and legislators. We designed a robust visual identity system, a dynamic web site and a wide range of collateral.