Tree of Life is a uniquely warm and diverse Christian educational environment. As the school entered its fourth decade, the school's leadership decided that it was time to shed the dubious distinction of being "the best kept secret in Columbus." We worked closely with Megan Peters, director of development, Todd Marrah, principal and Lezlee Knowles, superintendent, to refine the school's existing logo, and to build a supporting brand framework. We also designed, wrote and photographed new admissions materials, developed a new website and produced all new external communications materials.